Let’s talk about sneakers

A few weeks ago I was asked to make a trend forecast on sneakers at commercial fashion market. I had to put together basic styles and colors for next year for a brand that does not intend to be leader on the market rather serve the mass with trustable and fashionable shoes. So I sketched the basic shoe styles, the most interesting colors and decorations with understanding the needs of the target costumers. It was important to see that I needed to make a fashionable selection for costumers who are rather followers on the market than inventors. Therefore I’ve chosen colors and styles that have already been fashion buzz but not yet out of the trends. Things that fashion inventors are already wearing. The top five infos were:

1. basketball style/ankle shoes

2. neon colors

3. lower top line for girls sneakers

4. patterns patterns patterns

5. retro styles&colors



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